Head of Marketing

About the role

Responsibilities

• Develop and implement a comprehensive marketing strategy aligned with the company's business goals.

• Manage marketing activities across multiple company projects.

• Identify priority marketing channels, define key metrics and KPIs, and monitor their performance.

• Plan, allocate, and manage the marketing budget and evaluate the effectiveness of marketing activities.

• Develop the company's brands and manage their positioning and reputation.

• Oversee SMM, PR, affiliate marketing, streamer and influencer partnerships, SEO, email marketing, advertising, and content strategy.

• Build relationships with media outlets, industry partners, contractors, affiliates, streamers, and influencers.

• Manage the full cycle of the company's participation in international exhibitions and industry events, including booth location selection, concept development, production, logistics, and on-site coordination.

• Cooperate with the Legal team on contracts related to marketing campaigns, partnerships, sponsorships, and events.

• Analyze markets, competitors, industry trends, and customer behavior.

• Build, develop, train, and motivate the marketing team.

• Set team goals and KPIs, conduct regular one-to-one meetings, and monitor performance.

• Oversee marketing design, visual identity, and the creation of advertising and brand materials.

• Prepare marketing performance reports and provide recommendations for further business growth.

Requirements

• Proven experience in a senior marketing leadership role within the iGaming industry.

• Experience working on the game provider and/or aggregator side is required; experience in both will be a strong advantage.

• Hands-on experience in developing and implementing comprehensive marketing strategies.

• Experience planning, allocating, and managing marketing budgets, as well as monitoring their effectiveness.

• Practical experience in SMM, PR, affiliate marketing, and collaborations with streamers and influencers within the iGaming industry.

• Strong understanding of digital marketing channels, including SEO, performance marketing, email marketing, and content marketing.

• Experience in brand development, reputation management, and cooperation with media outlets, partners, and external contractors.

• Full-cycle experience in organizing participation in international industry events and exhibitions, from selecting the booth location and developing the concept to on-site execution.

• Experience working with Legal teams on contracts related to marketing activities, partnerships, sponsorships, and events.

• Experience managing a marketing team, including setting goals and KPIs, conducting regular one-to-one meetings, and supporting team development.

• Ability to define marketing KPIs, analyze campaign performance, and make data-driven decisions.

• Experience conducting market research and analyzing competitors, industry trends, and target audiences.

• Understanding of marketing design principles and the ability to maintain consistent visual brand communication.

• Ability to manage several projects simultaneously and prioritize effectively.

• Strong leadership, communication, negotiation, and organizational skills.

• Strategic thinking, proactivity, and a results-oriented mindset.

• C1 level of English.